Differences Between SEO And Social Media

What digital marketing strategy to chose?

As an online marketer, it pays to understand all the channels you can leverage to drive targeted traffic to your site. This also enables you to focus your time and efforts into the online platforms that yield the best results. For most businesses, search engines and social media are the largest sources of traffic. But before you dive right in, it helps to understand the fundamental differences between the two. By the end of this short guide, you should have a better idea about how to use each platform to its fullest potential.

Social Media Platforms

Benefits of SEO


In the realm of Search Engine Optimization (SEO), content that needs in-depth research tends to perform the best. Familiar examples include how-to articles and long-form text. This is because search engine users usually look for comprehensive information related to the keyword they used. SEOs also incorporate target keywords and LSI terms in their content to get the best chance of ranking in the organic listings.

For social media, content that connects with people at a personal and emotional level do very well. The length of content doesn’t matter as much. It’s also highly recommended to use visual content, as posts with videos, images or other kinds of rich media get much higher engagement rates.

Audience Targeting

When optimizing posts with SEO in mind, you need to put yourself in the shoes of your target audience and figure out what they are thinking. This enables you to create the kind of content that fully satisfies the queries.

Targeting people on social media, meanwhile, is primarily based on who they are. The most popular social platforms offer to target mechanisms based on user profile. For instance, you can target a particular demographic, a group of people with an individual interest, etc.


Many online marketers continue to invest in SEO because search engine traffic converts a lot. Those who search for a particular product, for example, are ready to purchase. However, they are less likely to interact with your brand or share your posts.

The opposite is true for social media marketing. Visitors from social platforms are always ready to like, share and comment on your posts. Because of this, you can leverage the power of social media regarding increasing brand awareness. Social media users also tend to influence other people, although they do not convert as well as search engine users.


When you manage to reach the first page for your target keywords, it’s possible to hold on to your rankings for a long time. Of course, this assumes that you continue to implement SEO audits and other techniques regularly.

Social media requires an ongoing effort, as a single post wouldn’t generate a continuous flow of traffic. Even if a post goes viral, you can’t expect it to drive steady traffic after the wave has subsided.

As you can see, there are numerous differences between SEO and social media. They are, however, two powerful platforms that help in generating traffic, improving brand awareness and increasing sales. It pays to leverage search and social to engage with your target audience and promote your content.

Why Is Hiring An SEO Expert Important For Your Business

If you have a business that is struggling, and you have a website, you may need to work with a local SEO company that can help you get top rankings in the search engines. If you can get multiple positions, you should have no problem at all getting hundreds of extra visitors every single week by ranking for some of your most profitable keyword terms. You need to spend a little bit of time evaluating the different companies that offer this service in your community. The following tips will make it easy for you to select the top SEO expert that can help you achieve these page 1 positions.

1- How Do You Evaluate These Companies?

You can evaluate these businesses very quickly by searching for them on the web and looking at reviews they have received. The firms that have been reviewed multiple times, and if they are positive reviews, these are the ones that should be front runners for your business. Many of these companies have been providing the services for many years or over a decade, and they will likely provide you with the best results. It’s only by looking at is that you will know the inner workings of these businesses and the type of results they can provide.

2- How To Save Money When Working With These Companies

It’s not that hard to save money with these enterprises. There are several that may be offering exclusive discounts for packages that they offer. Newer businesses tend to offer discounts to compete against other companies that are offering the same type of package with their businesses. Even if you have never used a search engine optimization company before, they should help you understand exactly what they are going to do. Once they have explained how they will help, and have told you how much it will cost, you can make a decision based upon this information.

3- How Long Will It Take To Achieve Top Rankings?

You will be able to reach top rankings in as little as a few weeks. It can sometimes be faster if they are also implementing strategies that involve YouTube videos. These videos can rank very quickly, sometimes within days, and once they are embedded into your website on pages targeting the same keyword, you can end up with dual page 1 rankings.

After you have evaluated all of these companies, you should have no problem at all getting page 1 rankings, or even a number one ranking, for your most profitable keyword terms. This can change your business, helping you to become much more successful, by driving targeted traffic to your business website using search engine optimization strategies that work. Just remember to do your research on these SEO businesses before you start working with one exclusively. You may want to test a few of them, see what results you can get, and then rollout with your remaining advertising budget with the best search engine optimization company in your community.

La Spice Cafe: Being Resourceful

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